Making the next adventure easier to find.
Tour pages, charter content, FAQs, and booking pathways built around the questions visitors ask.
Open the project notes
The challenge: Make public tours, private charters, and group programs easier to discover and book.
What I delivered: Rebuilt and standardised key Elementor pages, aligned Gift Cards and Promotions, created five event-focused charter SEO pages, added FAQs, improved internal links and availability pathways, and supported Rezdy booking integration.
Customer experience: Corrected accessibility information and refined Yonder chat and voice answers for tickets, concessions, amenities, and escalation.
Reported performance: A recent 30-day snapshot recorded Google clicks up 21.6%, impressions up 18%, and 904 organic users with no ad spend. These are historical report figures, not a claim that this work alone caused the growth.
Tools: WordPress, Elementor, Yoast, Search Console, GA4, Rezdy, Yonder.